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velour at bespoke boutique
velour
In 1997 the clothes store "nostalgi" opened in göteborg, sweden.
"nostalgi" became a meeting place in the city's growing indie scene and was a natural inspiration for the brand velour, founded in 2001.
"noisy in a clean way"
the collection is a far cry from today's bling bling, Coolness is a mix of rebelliousness and casual elegance.
one part has its roots in youth culture and the other part is the boy who now has become a man.
minimalist silhouettes have elements of volume, concrete grey and white have replaced black as the basic colours.
the colours are seen in squares, stripes and geometrical prints.
the collection shows movement through combining a stiff shape with soft shaping materials.
inspiration for the collection is futurism, street culture and punk rock.
"nostalgi" became a meeting place in the city's growing indie scene and was a natural inspiration for the brand velour, founded in 2001.
"noisy in a clean way"
the collection is a far cry from today's bling bling, Coolness is a mix of rebelliousness and casual elegance.
one part has its roots in youth culture and the other part is the boy who now has become a man.
minimalist silhouettes have elements of volume, concrete grey and white have replaced black as the basic colours.
the colours are seen in squares, stripes and geometrical prints.
the collection shows movement through combining a stiff shape with soft shaping materials.
inspiration for the collection is futurism, street culture and punk rock.
Designed by //MAGIC