swear is about freedom of expression, thinking forward rather than reinventing classics, and twisting trends in our own very distinctive way
jose neves, managing director
swear is designed by a partnership of strong and creative minded individuals, isabel ramirez and ryan lovering both Cordwainers graduates.
the style signature is forward thinking casual with a twist, street led design in innovative shapes and materials, with extensive use of treated leathers and prints.
established in 2001, with a flagship store in london's carnaby street, the brand has been synonymous with young and irreverent, Rock n Roll, cool Britannia.
the brand has made quite a name for itself by quirky and distinctive detailing, positioning itself at the forefront of the new millennium rock n roll look as opposed to the casual rap/hip-hop look.
"S***R makes great men's shoes" matthew williamson