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odeur at bespoke boutique
odeur
founded in 2006 by Petter Hollstrom. the collection's currently designed by Hollstrom along with Anna Lidstrom and Gorjan Lauseger.
Odeur was a brand experiment seeking to broaden the opinion of what design really means from a branding perspective, using a unique scent and its molecular structure as a replacement for the traditional, word-based logotype.
The aroma of Odeur is based on a number of visual factors; the clean lines of clothing with an androgynous look.
By using aromas that stem from a higher scale, the scent of Odeur is meant to be a light, white and clean fragrance.
It is not specific, and the chosen aroma covers all natural elements. It is fresh, clean and modern.
odeur seeks to challenge conventional notions of how basic garments are structured. a playful relationship to the silhouette, a focus on details and unexpected cuttings characterises the collections of odeur.
Odeur was a brand experiment seeking to broaden the opinion of what design really means from a branding perspective, using a unique scent and its molecular structure as a replacement for the traditional, word-based logotype.
The aroma of Odeur is based on a number of visual factors; the clean lines of clothing with an androgynous look.
By using aromas that stem from a higher scale, the scent of Odeur is meant to be a light, white and clean fragrance.
It is not specific, and the chosen aroma covers all natural elements. It is fresh, clean and modern.
odeur seeks to challenge conventional notions of how basic garments are structured. a playful relationship to the silhouette, a focus on details and unexpected cuttings characterises the collections of odeur.
Designed by //MAGIC